Episode 58
Let’s talk about trends. More specifically, TikTok trends. They can be a fun and entertaining way to showcase you and your company. But what about TikTok trend troubles? What are some of the pitfalls we all should be aware of as businesses? How can you create content that will engage your audience? I have put together three quick, easy tips to help you get TikTok ready.
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Host(s): Jonathan Saar from Market Me Social
Show Highlights
Trends are well trending. Even though this article focuses on TikTok trends, the same advice goes for similar social media platforms like Reels and Shorts. Utilizing current trends cleverly and creatively can bring amazing traffic results and really showcase your company. So let’s get started on what you need to look out for and how to help your company shine.
Key Questions/Topics Covered
Tip#1 – Do your TikTok research to avoid TikTok trend troubles
Not all trends are, shall we say, family-friendly or remotely professional. Yes, they are meant to be a little more buttoned-down, but how many buttons is your company comfortable with? The first thing you need to do before jumping on the trend bandwagon is research. Dig into what the trend is about. Does it align with your company’s culture and ethics? What about the lyrics to the music you are using? What about the artist? A few extra minutes of research can save you and your company from a potential PR or HR nightmare.
Tip#2 – Plan it out but don’t plan it out
Clearly, you need to have a rough idea of what you are doing. What is the purpose of this post? What is the message you are trying to get across? Are there any timing points that you are trying to hit? Once you have a general idea, jump in front of that camera and have fun! People are not looking for a Grammy award-winning performance. If you come across as too scripted, you have missed some of the main attractions of TikTok. People go there for authenticity and entertainment. So yes, create a plan but keep it flexible and authentic.
Tip#3 – Once again…have fun!
Seriously, how often do we get to let loose a bit at work and have a little fun? TikTok can provide this. Try to include everyone that you work with. Not only can this be a great team-building exercise, but it also allows everyone to share a bit of their personality. The idea behind TikTok is again to entertain people (while hopefully getting your message across). So make sure your content is coming from the heart, and you and whoever else is creating the videos are ready to engage in some happy absurdity.
TikTok TakeAway
Social media is an ever-growing and changing beast. That being said, it is also an excellent resource to connect with your target audience and showcase your company. So follow these tips, and please tag us so we can join in the fun!
Class dismissed!
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