Sales Fundamentals

Starting a leasing career in property management requires a solid foundation in sales beginning with the fundamentals. 

You’ll start this course with an overview of sales and how ethics impact the business-customer relationship. You’ll then review communication in sales, typical sales processes, and helpful tools that boost productivity. By the end of the course, you’ll have a solid understanding of the basics of sales.

A leasing agent showing a couple a unit

Course outline

  • Introduction to sales
  • The importance of ethics in sales
  • Basic sales communication skills
  • Integrating your sales and marketing efforts
  • An overview of the sales pipeline
  • Aligning sales with the buyer’s journey
  • Essential sales tools
  • What is a CRM system?
  • Training time: 1.5 hours
  • Language: English
  • Exam and certificate upon completion
  • Cost: $14.95 per seat

Where learning leads

Taking our Sales Fundamentals course offers significant benefits for both individual learners and education directors by enhancing their ability to connect authentically with today’s consumers.

For individual learners, this is essential because mastering the skills to genuinely engage with customers can prevent missed opportunities and boost their professional success. For education directors, developing a team skilled in modern sales techniques is crucial to close gaps in market needs and drive revenue growth.

Our training focuses on understanding customer needs and fostering authentic interactions, which are key for staying competitive in the property management industry.

Where learning leads for individuals: mastering modern sales techniques results in more effective customer engagements and increased sales performance. Where learning leads for education directors: it ensures the team meets market demands effectively, enhancing the company’s financial health.

 

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