Episode 17 – JuvoHub Podcast
Our Special Guest: Erica Levy, Director of Marketing at TriBridge Residential
Erica Levy utilizes her creative mindset and previous experience to promote TriBridge Residential’s constantly growing brand. As an integral part of TriBridge’s marketing department, Erica develops and executes marketing plans for TriBridge’s lease-up communities, helps to devise, develop and deliver a comprehensive strategic and tactical plan for new business development and brand awareness for TriBridge Management, and also assists with public relations by raising the organization’s media profile. Her favorite part of her current role is being able to be a part of the process of bringing new developments to life.
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Notes from Host:
Erica Levy showcases her incredible pivot skills in an unprecedented era. With COVID-19 there was no time for focus groups. She provides us with some actionable tips and best practices on property management marketing in a pandemic environment.
Some questions we consider:
- What is something positive that has come out of marketing during COVID?
- What are some of the best marketing tactics Tribridge has been using?
- What are some challenges that you have faced in marketing during covid?
- What one actionable tip could you share that has served you well as an educator?
What one actionable tip could you share that has served you well as an educator?
I think, we’ve definitely had to pivot, but I think that we’ve still found a way to make our residents feel special and that we really appreciate them.Erica Levy, Director of Marketing at TriBridge Residential
Just being able to pivot and being able to be flexible in these trying times.Erica Levy, Director of Marketing at TriBridge Residential
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