Raising Rents and Keeping Residents Longer

Episode 102

Host(s): Jonathan Saar from Market Me Social and Mark Howell from Howl Creative Concepts

Guest: Rick Ellis from Ellis Consulting

Show Highlights

In an era of rising inflation, property management professionals face the daunting task of balancing the need to raise rents with the imperative of retaining valuable residents. The economic landscape continually evolves, and adapting to these changes is crucial for maintaining a thriving rental property portfolio. Fortunately, we are joined by Rick Ellis of Ellis Consulting, who shares strategies and best practices that can help property managers navigate this delicate balance successfully. In this episode, we will explore actionable tips and insights that can empower property management professionals to increase rental income while ensuring resident satisfaction and retention.

We tackle these key topics:

01:12 – Inflation – Time to raise rents?

03:20 – Do rent increases actually create more turnover?

08:01 – What actually feeds resident retention?

15:54 – A renewal process that creates retention

As property management professionals, your ability to navigate the complexities of inflation and rent increases while retaining your residents is a testament to your commitment to providing exceptional living experiences. By implementing the best practices and tips discussed in this episode, you can create a win-win situation for both your property’s financial health and the satisfaction of your residents. Remember, effective communication, strategic planning, and a proactive approach are your allies in this endeavor. With dedication and the right strategies in place, you can confidently steer your properties through the challenges of inflation and secure a prosperous future for your properties.

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