The Leasing Advantage of FEP

Episode 93

Host(s): Jonathan Saar from Market Me Social and Mark Howell from Howl Creative Concepts

Guest: Rick Ellis from Ellis Consulting

Show Highlights

In the dynamic world of real estate leasing, success often hinges on the exceptional qualities possessed by leasing professionals. These individuals play a pivotal role in bridging the gap between property owners and tenants, and their expertise can make all the difference in creating lasting connections.

While there are various attributes that contribute to their effectiveness, three key qualities stand out. Our guest likes to call them FEP or friendliness, enthusiasm, and professionalism. We are joined by Rick Ellis, CPM, from Ellis Consulting, and he breaks down what FEP is and why it is a critical tool for every leasing professional.

Five FEP questions we considered:

  • What is FEP?
  • Is FEP something that can be applied beyond leasing?
  • How can we use FEP to ensure we are giving off the right vibes?
  • How do you maintain FEP while sticking to company policies and procedures?
  • What does FEPness look like?

In conclusion, the significance of friendliness, enthusiasm, and professionalism cannot be overstated in the realm of real estate leasing. These qualities enhance the overall experience for property owners and residents and contribute to the success and reputation of leasing professionals. By cultivating a friendly demeanor, displaying genuine enthusiasm, and maintaining a high level of professionalism, leasing professionals can foster trust, build strong connections, and ultimately thrive in their roles.

As the industry continues to evolve, these three qualities remain timeless and indispensable, serving as a guiding light for those seeking to excel in the demanding world of real estate leasing. By embodying these qualities, leasing professionals can forge a path toward long-term success and leave an indelible mark on the leasing landscape.

Class dismissed!

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